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How to Drive Traffic to a New Site

Web Designing Company
Web Designing Company

Website Design and Architecture:

In order to boost and maintain organic traffic to your website, the architecture of your website is extremely important. No matter how good your content is, keep your website’s architecture optimised so that both people and search engines can find it quickly, and you can achieve this by hiring a Web Designing Company.

As the majority of visitors to your website are probably using mobile devices, it is crucial to make it mobile-friendly. Additionally, Google has released an update that can improve the ranking of websites that are mobile-friendly.

Search Engine Optimisation:

Search Engine Optimisation is the most efficient way to attract visitors to your website. On-page SEO determines where your website will ranks in the search engine results pages (SERP). If your website ranks higher in the SERP google users are more likely to click and visit your website.

Therefore, it is important that you run an effective and thorough SEO campaign. You can hire a good SEO consultant that can take care of all the parameters involved in SEO.

Quality Content:

You must provide quality and relevant content to your visitors. Conduct an organised keyword and topic research to find out what people are looking for. write a catchy meta description and use title tags that can help the search engines to find the content on your website.

However, make sure that your content is relevant to the services or products that you are offering on your website.

Internal Linking:

When publishing the content on your website, make sure to put links of different relevant pages in it. internal links not only make users go through all of those pages but also keep the users engaged on your website for longer.

Make sure you don’t stuff the links all over in your content. It is advised to put 2-3 internal links in one content.

A search engine ranks a website higher if it has a good link-building strategy. Investing in link building will boost the traffic to your website.

It is, however, important to note that you should choose high-ranking sites for this purpose. A single high-ranking website can provide more traffic than many low-ranking websites combined.

Social Media Engagement:

If your brand is well recognised in public, more organic traffic will come to your website. The easiest way of doing that is to be active on social media.

It is not an unknown fact that billions of people are using multiple social media platforms and you will find your target audience there. You can implement a social media strategy and engage yourself in different discussions on social media forums.

Web Designing Company
Web Designing Company

Manage Content Consistently

Despite the fact that consistency is not a technical technique, it is a crucial one though. Regularly create and release your content. Hire a good content writer that can produce good and relevant content for your website.

Refresh your outdated content as well. For example, if the content is 3 years old, a lot of things might have changed during that time, so make some time and update all old content regularly.

Social Share Buttons

Links that make it simple for readers to share your material on social media are known as social share buttons. Your traffic will improve as readers start sharing your material. You can hire graphic designers and social media managers that can create catchy social media posts. 

CTR Optimization

Your click-through rate (CTR) will tell you who clicked your post and read it against who viewed the link.

It is important that you write an engaging meta description that compels the user to click through your website to read your content. Create short but snappy title tags. This is a part of on-page SEO. You can check your click-through rate by using Google Search Console.

Paid Advertising

Paid advertisement is a very effective way to increase traffic to your website. You can run paid ads on both social media as well as search engines.

On search engines, you can run pay-per-click ads.

On social media platforms, you can run sponsored posts and ads.

It is better if your advertisement strategy includes a combination of multiple advertising techniques.

PPC

PPC is an effective way for advertisers to drive traffic to their website and measure the success of their advertising campaigns by tracking the number of clicks and calculating the cost per click. The Pay Per Click Services can vary widely depending on the industry, the target audience, and the competition for advertising space.

Guest Posting

Guest posting is a very efficient way that can generate traffic to your website. However, you should find a website that is the best fit for your company or the product or service that you are selling. After choosing a website, write a blog post and then write a pitch. Make sure to add backlinks to your website or the landing page of a specific service.

Written by Emma will

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